Why Dates?

Where Tradition Meets Clinical Evidence

For generations, date fruit has been a cherished food for pregnant women in cultures around the world. Today, research confirms what many have always believed: dates may support a smoother, healthier labor process—naturally.

What the Studies Show

Multiple peer-reviewed trials have studied date consumption in the final weeks of pregnancy. Here’s what they found:

  • Cervical Readiness: Improved Bishop scores and cervical softening
  • Natural Labor Onset: Increased rates of spontaneous labor
  • Shorter Labor: Reduced duration of early labor stages
  • Fewer Interventions: Less reliance on medical induction or oxytocin

Researchers believe this may be due to date fruit’s role in supporting the body’s own prostaglandin production—important for cervical ripening and uterine tone.

Why Choose Due Date Prep?

Eating 6 whole dates every day can be tedious—not to mention sticky and hard to remember. That’s why we created Due Date Prep bars: soft, delicious bars that deliver the research-backed amount of date fruit, without the hassle.

Just 2 bars a day = the same quantity used in clinical studies—starting at 36 weeks of pregnancy.

Recommended by Experts

Due Date Prep is trusted by OB/GYNs, midwives, and doulas for its evidence-based, real-food approach to labor preparation. Formulated by a pharmacist and mother, our bars are crafted with transparency, safety, and science in mind.

What Makes Dates So Powerful?

  • Cervical Ripening: Natural support for labor readiness
  • Lower Intervention Risk: May reduce the need for inductions
  • Improved Birth Experience: Linked to shorter, smoother labor
  • Third Trimester Nutrition: Provides fiber, potassium, iron & natural sugars

How to Use

Eat 2 bars daily starting at 36 weeks to match the amount of date fruit used in clinical studies. Enjoy them on their own, with tea, or as a mid-morning boost. Always consult your OB or midwife before making dietary changes.

Published Research

  1. Al-Kuran, O., et al. (2011). The effect of late pregnancy consumption of date fruit on labour and delivery. J Obstet Gynaecol, 31(1), 29–31.
  2. Kordi, M., et al. (2014). The effect of date fruit consumption on gestation, labor, and delivery outcomes: A systematic review. J Midwifery Reprod Health.