Made for Moms, Backed by Science

Due Date Prep is the first and only pharmacist- and nutritionist-formulated snack brand made with real Medjool dates, designed to support labor preparation and postpartum recovery naturally.

We combine evidence-based nutrition with honest education so moms can feel informed, nourished, and confident through the final weeks of pregnancy and beyond.

Read the Research

Your Daily Labor Prep Routine, Simplified

Each bar equals 3 Medjool dates, the same amount used in research showing benefits for natural labor preparation when eaten daily starting at 36 weeks.

Enjoy them as an easy, clean, and delicious part of your third-trimester routine.

  • Start at 36 Weeks

    The third trimester is the sweet spot.

  • 2 Bars = 6 Dates

    Shown to support labor & delivery.*

  • Clean Ingredients

    Gluten-free. Vegan. Kosher.

Nutrition.

Evidence-based nutrition for third trimester. Multiple studies show that dates can help soften the cervix and support a smoother labor.

The Science

Trusted.

Trusted by Professionals. Our snack bars are a favorite among OBs and doulas for their research-backed benefits and convenience. It’s never been easier or tastier - to get your daily dose of dates for labor prep.

How It Works

Dates.

Dates can help naturally soften the cervix, shorten early labor, and give you fiber, potassium, and iron for strength.*

Why Dates?

When a pharmacist became a mom with a mission.

When pregnancy made me rethink labor prep, research led me back to a time-honored ritual: eating dates in the final weeks. I wondered, could we make “six dates a day” easier, cleaner, and actually enjoyable? That question became Due Date Prep.

Feb 2023

Seeds of an Idea

Positive test, endless questions. I started mapping the evidence behind traditional date consumption for late pregnancy and early labor prep.
Seeds of an Idea
Mar–Aug 2023

Deep-Dive Research

As a clinical pharmacist, I reviewed studies, spoke with OBs, midwives, and dietitians, and outlined criteria for a safe, third-trimester-focused bar.
Deep-Dive Research
Sep–Dec 2023

Formulation Trials

Built small batches with clean ingredients (no gums, no fillers). Tested texture, taste, and digestibility while keeping dates front and center.
Formulation Trials
Jan–Apr 2024

Mom Panels & Iteration

Gathered feedback from expecting moms, doulas, and L&D nurses. Adjusted portions and flavor so 2 bars = 6 dates feels doable and delicious.
Mom Panels & Iteration
May–Jul 2024

Safety, Labeling & Final Checks

Final review with nutrition scientists, allergen and stability checks, non-GMO/vegan/kosher compliance, and packaging built for the third trimester.
Safety & Final Checks
Sep 2024

Launch Day

Due Date Prep officially launched — an evidence-inspired, mom-approved way to make the “dates” ritual simple, consistent, and genuinely enjoyable.
Launch Day

A note from our founder

When I found out I was pregnant, I began searching for natural ways to prepare for labor—ways that felt both empowering and evidence-based. That curiosity led me to rediscover the long-recognized benefits of dates during pregnancy, and the idea for Due Date Prep was born.

As a pharmacist, I wanted to create something grounded in science yet inspired by tradition. I spent months researching, formulating, and testing a snack bar made with Medjool dates to support labor preparation naturally; something that would save expecting moms from having to blend another smoothie or make sticky date balls in the final weeks.

By modernizing a time-honored practice, Due Date Prep was created to make labor prep easier, cleaner, and more enjoyable; because every mom deserves nourishment, knowledge, and peace of mind in the final stretch of pregnancy.

— Cindy, PharmD, MBA
Founder of Due Date Prep

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